When it comes to pampering and professional beauty services, sometimes it takes a village. Village Salon & Spa is in the business of “continuously educating stylists and associates” at their new location at 11 South Market Street. With panache for big city style and a hometown heart, the new salon is the second location of an established business out of Anna, Ohio.
Tony and Kelly Berner began the original Village Salon & Spa 5 years ago with a dream for inspiring growth in up-and-coming style artists. Kelly had owned a salon for 10 years prior to opening Village Salon with her husband. Tony’s early experience in business had nothing to do with the beauty industry. Prior to beginning the salon with his wife, Tony owned a landscaping company for 15 years.
“It was a big change and I had some friends make fun of me at the beginning,” Tony said. “But as soon as you see something doing well and changing lives, it doesn’t matter what anyone thinks about it. My wife and I get to mentor girls and help them achieve their career goals.”
The Village Salon model includes leadership teams. It has already been tested with successful results in Anna. Tony and Kelly are hoping the same principles will carry over at the new location in Troy. “As you grow, you have to delegate,” Tony said. Each month, styling, education, and referral goals are set for the beauticians at Village Salon. Once a marker is met in the training program, the stylist can move up a level and charge more for their services. Eventually, seniority can be achieved over an area of the salon and the senior-level associate will then report to the owners about the various needs in each of their respective areas.
“It’s a tough business, you have to be patient and you have to have focus,” Tony said. “Only 20% of cosmetology graduates actually make it in this career.” According to Tony and Kelly, the greatest reward for them in owning Village Salon is the opportunity they have to invest, not only in their clients but also in those they hire, to see their associates succeed.
The new salon in Troy has 8 stations and stylists, a blow-dry bar and make-up counter, eyebrow extension services, and pedicure or manicure offerings. Their retail area also boasts a selection of all-natural products that are paraben free, gluten free, and sulfate free, a growing trend in the beauty industry.
Local client Makayla Maxwell has frequented Village Salon 4 times since its opening on September 28. Her stylist, CJ Cathcart, attended cosmetology school with Maxwell at JVS in Piqua, Ohio. “I would never go anywhere else,” Maxwell said. “This is a great place and it’s awesome to see CJ doing so well here.” Location, relationship with her beautician, and the mission of Village Salon are the reasons Maxwell cited for her choice to be a client there.
The Berners chose Troy for their new salon as a result of their research concerning growth in the area and the generally welcoming atmosphere they perceived. “I looked everywhere,” Tony said. “But we kept coming back to Troy. This is a neat area even though there are a lot of salons. There are still around 100,000 people in the vicinity and it’s just a great city.”