A series of new logos featuring Troy’s downtown and riverfront will be popping up around town.

The first of the logos was seen at the June opening of Treasure Island where new banners were displayed.

Jess Nielson of The Olivine Design Studio of Troy designed the logos.

A group including the mayor, city staff and Troy Main Street representatives selected the colors and logo designs.

The series of signs was designed to take a person from the city boundaries’ large green welcome signs (with clubs and organizations logos displayed) to the downtown and to Treasure Island Park, said Patrick Titterington, city service and safety director.

The signs are intended to inform drivers and pedestrians and will be seen on locations including the Public Square kiosks.

The common theme is the riverfront corridor, Titterington said.

Icons in the middle of logos are unique to whether the location is downtown or Treasure Island. The downtown logo features historic buildings while the Treasure Island’s features the lighthouse and a canoe with paddles.

Another logo incorporates the county brand of Home Grown Great adapted to Home Grown Pride under the working Riverfront Corridor.

The logos project grew, in part, out of last year’s America’s Best Communities effort.

“It was also long overdue and is a natural extension of our riverfront capital projects,” Titterington said. Those projects include the Treasure Island Marina Building renovation, the Treasure Island Park development and the Hobart Arena expansion and renovations.

More than $18,000 was spent on creating the new logos and producing materials including banners and plates for kiosks and city entrance signs with those logos. Another $5,000 was spent on new bicycle racks.

Money for the project came from the city general fund, the parks capital fund and the Treasure Island account. Around $5,000 came from donations to the Treasure Island project.

“I’ve long said how important our riverfront and its development are to the future of Troy,” Mayor Mike Beamish said. “These logos are a vibrant way to help our residents, workers and visitors reach our downtown and Treasure Island destinations so they can enjoy the many amenities we have to offer.”